The Commercial Readiness Index

How ready is your commercial system?

Seven minutes. Fifteen questions. A scored read on where your commercial system is healthy, where it leaks, and which of the Eight Instruments to install first.

Step 1 · Identity Tell me who's taking the diagnostic.

Six fields. Then the diagnostic. Seven minutes total.

Step 2 · Buyer & Market How well do you read the buyer?

When a deal closes, can you name the specific pressure that finally made the buyer move?

If I asked three different people on your team to describe your ideal customer, would they describe the same person, in the same words?

Do you know how many real buying opportunities exist in your serviceable market right now, separate from your total addressable market?

When marketing or sales spend isn't producing pipeline, do you know whether the problem is the market, the message, or the motion?

Step 3 · Sales & Positioning How does the system actually run?

If your two strongest salespeople left tomorrow, what percentage of pipeline would survive? Be honest, not optimistic.

Does every sales call open with a structured up-front contract: agenda, time, outcome, permission to say no?

Can every person on your leadership team describe, in the same words, why a buyer should choose you over the two closest alternatives?

Have you walked away from a customer in the last 12 months because they weren't the right fit?

Step 4 · Offer, Brand, Rhythm What does the company hold together with?

Can you describe your offer in one breath, in language a buyer can repeat?

Does your brand make a buyer remember you a week after the conversation, or do you compete mostly on price?

Are there three or four numbers your leadership team actually uses (not just looks at) to make spending decisions?

When your leadership team makes a decision in a meeting, does it survive the next month, or does it quietly drift?

Step 5 · Three short answers Optional, but they sharpen the read.

Last three are optional. They help me give you a sharper read in the results email.

I read every submission myself, then send you a customized scored report inside the hour. No bots. No spam. No phone call.

What the Index Produces

You get a score across all eight instruments: Buyer Tension, Market Map, Sales Motion, Positioning Truth, Offer Architecture, Brand System, Operating Rhythm, Alignment.

You see which instruments are strong, which are weak, and which is the bottleneck holding the rest back. You also get a short written read on what your specific pattern usually means for a company at your stage, and which engagement tier (Full System, Foundation, Activation, or a single Architecture Session) actually fits.

It's not a sales funnel in disguise. No timer. No upsell. No call booked at the end unless you book it yourself.

How it works

The Index as a Routing Tool

The CRI does two jobs at once.

Job 01 / Diagnostic

Diagnostic.

It tells you which instrument is leaking and what your pattern usually means.

Job 02 / Routing

Routing.

It tells me, and tells you, which engagement tier is the right fit. A low score across most instruments routes to Tier 1 (Full System) or Tier 2 (Foundation). A strong score on Sessions 1–5 with weakness on 6–8 routes to Tier 3 (Activation). A strong score across the whole stack routes to a single targeted session, or to "you don't need me yet."

That last answer matters. The Index protects you from buying the wrong work.

A Teaser of the Questions

  • Sales Motion. If your two strongest salespeople left tomorrow, what percentage of pipeline survives?
  • Positioning Truth. Can every person on your leadership team describe, in the same words, why a buyer should choose you over the two closest alternatives?
  • Operating Rhythm. Name the three numbers your leadership team actually uses to make spending decisions.

If you can't answer one of those out loud right now, you already know which instrument is leaking.

Start the Index

Step 1 · Identity Tell me who's taking the diagnostic.

Six fields. Then the diagnostic. Seven minutes total.

Step 2 · Buyer & Market How well do you read the buyer?

When a deal closes, can you name the specific pressure that finally made the buyer move?

If I asked three different people on your team to describe your ideal customer, would they describe the same person, in the same words?

Do you know how many real buying opportunities exist in your serviceable market right now, separate from your total addressable market?

When marketing or sales spend isn't producing pipeline, do you know whether the problem is the market, the message, or the motion?

Step 3 · Sales & Positioning How does the system actually run?

If your two strongest salespeople left tomorrow, what percentage of pipeline would survive? Be honest, not optimistic.

Does every sales call open with a structured up-front contract: agenda, time, outcome, permission to say no?

Can every person on your leadership team describe, in the same words, why a buyer should choose you over the two closest alternatives?

Have you walked away from a customer in the last 12 months because they weren't the right fit?

Step 4 · Offer, Brand, Rhythm What does the company hold together with?

Can you describe your offer in one breath, in language a buyer can repeat?

Does your brand make a buyer remember you a week after the conversation, or do you compete mostly on price?

Are there three or four numbers your leadership team actually uses (not just looks at) to make spending decisions?

When your leadership team makes a decision in a meeting, does it survive the next month, or does it quietly drift?

Step 5 · Three short answers Optional, but they sharpen the read.

Last three are optional. They help me give you a sharper read in the results email.

I read every submission myself, then send you a customized scored report inside the hour. No bots. No spam. No phone call. Unsubscribe any time.