The Engagement

Three ways to build the system. The Index picks one.

How much of your commercial system needs work? The Index sees the leaks, then routes you to Tier 1, Tier 2, or Tier 3. If everything's holding, it'll tell you that too. I'd rather know up front.

TIER II

Tier 2

The Foundation (Sessions 1–5)

Duration
3 months
Monthly
$8,500
Total
$25,500
Includes
Pillars 1 through 5: Buyer, Market, Sales Motion, Positioning, Offer. Strategy docs and a 12-month execution roadmap your team can actually run.
Best for
You've got the team to execute, you just don't have a strategy worth executing yet. Your team is amplifying confusion right now, not direction.
Outcome
A commercial strategy your team can actually execute, with the docs and roadmap to back it up.
Gating
None.
TIER III

Tier 3

The Activation (Sessions 6–8)

Duration
3 months
Monthly
$10,000
Total
$30,000
Includes
Pillars 6 through 8: Spotted Zebra, Operating Rhythm, Alignment Session. Brand standards, dashboards, and the kind of leadership facilitation that makes decisions stick.
Best for
Your strategy is sharp, your team is solid, but the brand voice and operating rhythm haven't caught up with the substance underneath.
Outcome
A brand that's actually distinct, a leadership rhythm that runs, and a team that stops nodding politely and starts committing.
Gating
Your Index score needs to clear a threshold first. Brand work on top of confused positioning is just expensive decoration.

Start the conversation

Tell me what you're actually working on.

I read every one of these myself. Honest reply inside 48 hours, fit read or otherwise. Sometimes the honest answer is "you don't need an Engagement yet." That's fine.

I read every one of these myself. 48-hour response.

Find out where your commercial system stands.

Seven minutes. Fifteen questions. A scored read on which of the Eight Instruments is leaking, and which engagement tier fits where you are.