Vero needed marketing dollars to drive new patient acquisition without overrunning the practice's clinical capacity. Most healthcare marketing ignores capacity entirely and treats every lead as good. That gets you a backlog and a worse patient experience.
We repositioned the practice around neurologically based care, redefined the patient ICP behaviorally (younger patients, specific health triggers, willing to commit to a care plan), and built the operating rhythm: a dashboard that tied marketing spend directly to schedule capacity. Spend went up when capacity opened. Spend went down when it didn't.
Inside that system, one event-driven campaign generated 650+ new patient leads in a single month. Not vanity leads. Capacity-matched leads the practice could actually serve.