The Architecture Sessions
Six working sessions. Pick the one that fixes what's broken.
Half-day and full-day working sessions with founder-led leadership teams. Productized or bespoke. Each session installs one instrument of Growth Architecture.
The Productized Architecture Sessions Catalog
They're listed in the order I'd install them, but each one stands alone. Buy one, fix one thing, see how the work feels. Most founders end up running more than one.
| # | Session | Outcome | Length |
|---|---|---|---|
| 01 | The Buyer Tension | A behavioral ICP that names who buys, why they move, and what disqualifies a prospect | Half-day |
| 02 | The Market Map | Honest TAM, active demand model, and trigger-event framework | Half-day |
| 03 | The Sales Playbook Build | Structured sales motion, qualification framework, and conversation architecture | Full-day |
| 04 | The Positioning Truth | Why us, why now, why not them. A positioning statement leadership can defend | Half-day |
| 05 | The Offer Architecture | Packaged, named, priced, and described offers tied to buyer triggers | Half-day |
| 06 | Spotted Zebra | Brand voice, style, behavior, and differentiation strategy | Full-day |
Session Pricing
| Type | Price |
|---|---|
| Half-day Productized Session | $1,500 |
| Full-day Productized Session | $5,000 |
| Bespoke Working Session, half-day | Starting at $3,000 |
| Bespoke Working Session, full-day | Starting at $7,500 |
Bespoke sessions price higher than productized because they require custom scoping, prep, and design for a specific founder, team, or inflection point.
Not sure which one fits?
If you know which session you need, tell me. If you're not sure which one fits, the Commercial Readiness Index will route you in seven minutes. Or we'll scope it live in thirty.