About Jesse Peters
I've sat in your chair.
Not as a consultant who's read about it. As a founder, an operator, the person on the call when the deal had to close.
Fifteen-plus years
Three of them sound a lot like yours.
I've worn most of the operator titles you've thought about hiring. CMO. VP of Marketing. Director of Sales. Creative Director. General Manager. Across SaaS, healthcare, IT services, dealer channels, home services, public-sector tech, and a few others. Three of those seats are probably the closest to where you are right now.
Golden Rule.
$35M home services company, every deal still moving through the owner. We rebuilt the sales process so the team could close without him in the room, then used that framework to open the second location. It became the template for the third.
CFI Solutions / Axon.
Strong company, generic positioning, customers shopping on price. We launched a sub-brand called Axon that became 80 percent of revenue and pulled the parent from $30M to $50M+. Same customers. Different story.
KELTEK.
Founder built it, founder ran it, founder was the bottleneck. We installed the system that let him step back, then designed Fleet as a Service, which won Panasonic innovation recognition. He sold the company and simultaneously restructured it into an ESOP, handing ownership back to the people who built it.
Three different industries. Same shape underneath. Same question I'm guessing you're asking right now.
Before you call me
Let's talk.
If you're stuck at a plateau and you know it isn't a marketing problem, we should have a thirty-minute conversation. You tell me what's broken. I tell you whether I can help.